hype
英 [haɪp]
美 [haɪp]
n. 大肆宣传；皮下注射
vt. 大肆宣传；使…兴奋
TEM8
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记忆方法
1. probably in part a back-formation of hyperbole.
2. shortening of hypodermic needle.
3. hyperactive => hyper => hype.
4. 谐音“high喷”。
5. hope => hype.
中文词源
hype 言过其实，夸大俚语词，可能来自希腊语hyper,超过的，过度的，词源同super.
英语词源
hype (n.)
"excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).
权威例句
1. We are certainly seeing a lot of hype by some companies. 我们无疑已经看到来自一些公司的大肆宣传。
2. We had to hype the film to attract the financiers. 我们不得不热炒这部电影以吸引投资人。
3. The hype and fervour surrounding the event positively invited scepticism. 围绕这件事的大肆渲染和热情必然会引起人们的怀疑.
4. People went to see the movie because of all the hype. 人们因各种天花乱坠的广告宣传而去看那部电影.
5. My products aren't based on advertising hype, they sell by word of mouth. 我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。